In collaboration these companies have created such technological advances as Charged Cotton which is a traditional cotton fabric with the softness of cotton but the ability to wick away moisture and dries five times faster:
a. Nike and LandsEnd c. CuteCircut and Lululemon
b. Reebok and Cotton Inc. d. Under Armour and Cotton Inc.
Question 2
The trend in cross merchandising through licensing is moving toward the following fashion related industries:
a. home fashions c. fragrance and cosmetics
b. home fashions including products forthe home and personal items for bathand body.
d. athletic apparel
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Early in the twentieth century, when malnutrition was common, companies such as this one advertised
Chim-Pom, in collaboration with Junichi Kakizaki, Radiation-Exposed Flowers Harmony.
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