Author Question: Identify 3 celebrities who have developed licensed fashion lines. Describe these lines and analyze ... (Read 38 times)

genevieve1028 · **on:** Sep 11, 2018

Identify 3 celebrities who have developed licensed fashion lines. Describe these lines and analyze the connection between the celebrity and the product.

What will be an ideal response?

Question 2

The store wants to achieve a 51.6 markup. How does the average markup, that was calculated in Question 3, compare to the store's goal? What can be done to help bring the markup percent closer to the desired goal?

What will be an ideal response?

meow1234 · **Reply #1 on:** Sep 11, 2018

Answer to Question 1

Suggestions include Martha Stewart and all of her home improvement or quality living
products from picture frames to cookbooks to paint colors. This stimulates the economy by
the connection of her empire to companies such as Lowe's, Macy's, as well as her own online brand. This creates demand in the production, distribution, retail, and Internet business as
we all would like to emulate Martha's life style.
Other designers and celebrities may be cited as well from Paloma Picasso for Tiffany, to
Reece Witherspoon for Avon fragrances.

Answer to Question 2

The markup on the group of sweaters, blouses, pants, and skirts falls short of the desired markup of 51.6. In order to better meet the desired goal, the store can try reducing some of its expenses, especially those that are not fixed. It can also try to secure lower cost prices on items purchased from vendors so that a higher individual markup may be placed on merchandise.