Author Question: Buyers use the information in the _____ to seek financial assistance, known as markdown money, ... (Read 34 times)

Caiter2013 · **on:** Sep 11, 2018

Buyers use the information in the _____ to seek financial assistance, known as markdown money, margin assistance, or vendor assistance, to improve the financial health of the retailer.

a. Open-to-buy report c. Six-month plan
b. Vendor analysis report d. Income statement

Question 2

How has the economy developed the return of the Conservative Consumer? Discuss their purchasing habits and how they relate to the conditions of the economy.

What will be an ideal response?

akudia · **Reply #1 on:** Sep 11, 2018

Answer to Question 1

b

Answer to Question 2

Unemployment, homelessness, downsizing, lower incomes, shift consumers away from
normal goods to inferior goods, seeking out more mass market products, generic brands,
quality items that will last or serve as substitutes. This is true in the food and home markets
as well as fashion markets. Examples include the success of Target, Wal-Mart, Dollar Stores,
Marshall's, TJ. Maxx, Ross for Less. The return to classics as influenced by the styles of
Madmen, multi- use items etc.