List and explain the three guiding principles of category ...

[jeatrice]

List and explain the three guiding principles of category management.
 
  What will be an ideal response?

Question 2

Passing information to the buyer from the front line comes from
 
  a) sales associates, b) general merchandise managers, c) divisional merchandise managers,
  d) none of these.

[snackralk]

Answer to Question 1

Focus of strategic management on a product group or category. Each retailer defines the categories and determines the products in the category. Each category becomes a strategic business unit within the retailer. Retailers and vendors must work together to become successful and profitable. The customer ultimately benefits as they have the right product in the stores in which they shop.

Answer to Question 2

A

[jeatrice]

YES! Correct, THANKS for helping me on my review

[mammy1697]

Gracias!