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Author Question: Tourism products, such as family getaway or adventure trips, are developed to meet the needs and ... (Read 86 times)

KWilfred

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Question 1

When restaurants or hotels record the license plates of their guests, it is a form of:
◦ psychographic segmentation.
◦ demographic segmentation.
◦ geographic segmentation.
◦ behavioral segmentation.

Question 2

Tourism products, such as family getaway or adventure trips, are developed to meet the needs and preferences of those people who place a high value on spending time with their family or enjoy new experiences. This market segmentation technique is referred to as:
◦ demographic segmentation.
◦ behavioral segmentation.
◦ psychographic segmentation.
◦ geographic segmentation.


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Marked as best answer by KWilfred on Mar 3, 2019

briseldagonzales

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