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Author Question: Which part of a marketing plan would normally include a S.W.O.T. analysis? (Read 164 times)

lidoalex

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Question 1

Friends and relatives, outdoor vacationers, and foreign vacationers are segments of which travel market?
◦ pleasure/leisure market
◦ family travel market
◦ adventure market
◦ incentive travel market
◦ international market

Question 2

Which part of a marketing plan would normally include a S.W.O.T. analysis?
◦ marketing strategies and action plans
◦ situation analysis
◦ action plans and performance measurement
◦ goals and objectives


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Marked as best answer by lidoalex on Mar 3, 2019

akpaschal

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lidoalex

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Reply 2 on: Mar 3, 2019
Great answer, keep it coming :)


xthemafja

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Reply 3 on: Yesterday
Wow, this really help

 

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