Question 1
Marketers exploit the physical aspects of the tourism experience, such as light, music, scent, etc. to signify the quality and experience of the business prior to purchase and consumption. This reflects the following characteristic of tourism:
◦ intangible.
◦ inseparable.
◦ consistent.
◦ perishable.
Question 2
The difference between a person's life cycle and that of a destination is that:
◦ the person's life cycle can be rejuvenated.
◦ the destination life cycle can be rejuvenated after decline.
◦ the person's life cycle go through about five stages.
◦ the destination life cycle goes through about five stages.