Question 1
When suppliers and carriers employ indirect distribution, this means that they use:
◦ advertising and promotion.
◦ horizontal integration.
◦ selective distribution.
◦ travel trade intermediaries.
◦ sales representatives.
Question 2
This is a key feature of the tourism distribution system.
◦ Cruise lines are carriers and not suppliers.
◦ There are more retail travel agencies than suppliers.
◦ The wholesaling and retailing functions are done by the same companies.
◦ There is no direct distribution in tourism.
◦ There is no physical distribution.