You are hired as an economic consultant to The Pampered Pet Shop. The Pampered Pet Shop operates in a perfectly competitive industry. This firm is currently producing at a point where market price equals its marginal cost. The market price is less than its average variable cost. You should advise the firm to
◦ cease production immediately because it is not covering its variable costs of production.
◦ lower its price so that it can sell more units of output.
◦ produce in the short run to minimize its loss, but exit the industry in the long run.
◦ raise its price until it breaks even.
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