Author Question: The case for advertising includes the idea that (Read 74 times)

corkyiscool3328 · **on:** Apr 19, 2019

Question 1

Referring to the
Economics in Practice on page 318: In recent years, some companies have concentrated on increasing their reputation for environmental stewardship, including spending money on green advertising to attract consumers who value this activity. A successful green advertising campaign will most likely shift the demand curve for their products to the ________, resulting in ________ in the equilibrium price of these items.

◦ right; an increase
◦ right; a decrease
◦ left; an increase
◦ left; a decrease

Question 2

The case for advertising includes the idea that

◦ it adds to society's scarce resources.
◦ firms spend large sums of money to create meaningless differences among products.
◦ it can promote competition.
◦ it creates wants that otherwise would not have existed.

HandsomeMarc · **Reply #1 on:** Apr 19, 2019

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