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Author Question: The case for product differentiation includes the assertion that (Read 31 times)

serike

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Question 1

In which of the following ways has the Internet has had a significant influence on advertising?


◦ The Internet limits firms from actively interacting with customers.
◦ The Internet has improved firms' ability to target specific markets.
◦ The Internet has reduced the level and transparency of informational advertising.
◦ The Internet has increased spending on advertising.

Question 2

The case for product differentiation includes the assertion that


◦ even products that do not satisfy a real demand survive.
◦ standards of living rarely improve with product innovation.
◦ new products satisfy people with different preferences.
◦ it wastes society's scarce resources.


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Marked as best answer by serike on Apr 19, 2019

nicoleclaire22

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serike

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nicoleclaire22

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