The Specialty Cake Store, a monopolistically competitive firm, is producing 200 decorated cakes per day and selling each cake for $17. At that production level,
ATC is $20,
AVC is $15,
AFC is $5, and both
MR and
MC are $8. This firm should
◦ continue to produce 200 cakes, as price is greater than
AVC.
◦ increase output to the point where price equals marginal cost.
◦ decrease output to the point where price equals average total cost.
◦ shut down and produce zero cakes and just pay fixed costs.