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Author Question: Psychographics are used to measure ________. (Read 43 times)

krzymel

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Question 1

Why is age a common demographic category used in understanding consumer behavior?
◦ Age is easier to categorize than gender.
◦ Generational groups tend to be similar.
◦ Different age groups have different wants and needs.
◦ All of the above.

Question 2

Psychographics are used to measure ________.
◦ income
◦ lifestyles
◦ social class
◦ demographics


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Marked as best answer by krzymel on Jun 4, 2019

k.lashomb

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krzymel

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Reply 2 on: Jun 4, 2019
:D TYSM


sailorcrescent

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Reply 3 on: Yesterday
Gracias!

 

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