Which of the following best characterizes hedonic consumption?
◦ Marcus often buys products just to make his wife angry. He thinks that since she is such a penny-pincher she ought to be punished. Buying unneeded items is how Marcus punishes her frugality.
◦ A new video game rapidly becomes more popular than an older one because it has much faster action.
◦ Kim can never buy fashionable clothes without looking carefully at their construction and then feeling the quality of the cloth with her fingers.
◦ Bill can't get an advertising jingle out of his mind when he enters a store and sees the product the jingle advertises.