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Author Question: A common practice among advertisers is to create new relationships between objects and interpretants ... (Read 108 times)

jrubin

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A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits. How would a marketer use hyperreality to find a new use for baking soda?
◦ By associating the soda with its ability to absorb odors
◦ By emphasizing the low cost of the soda
◦ By explaining the historic importance of baking soda in germ protection
◦ By associating the soda with a fictional character called Simon Soda


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Marked as best answer by jrubin on Jun 4, 2019

GCabra

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jrubin

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Reply 2 on: Jun 4, 2019
Great answer, keep it coming :)


amandalm

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Reply 3 on: Yesterday
Gracias!

 

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