Question 1
When a professor reviews a certain topic many times, he is practicing ________.
◦ stimulus-response conditioning
◦ repetition conditioning
◦ subliminal conditioning
◦ psychological conditioning
Question 2
Licensing occurs when a company ________.
◦ "rents" a well-known name
◦ uses family branding
◦ extends a product line
◦ uses look-alike packaging