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Author Question: As May-Lee considers her purchase of shoes, she shifts back and forth between thinking about claims ... (Read 62 times)

Alygatorr01285

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on: Jun 4, 2019

Question 1

"It's time for the Christmas shopping list," thought Martha's mother, so she asked Martha for a quick list of her favorite perfumes. Martha gave her mother six names that were all her "favorite." This group constitutes Martha's ________ for perfume.
◦ evoked set
◦ activation set
◦ rational set
◦ position set

Question 2

As May-Lee considers her purchase of shoes, she shifts back and forth between thinking about claims made by different brands, remembering what she has seen, and considering her emotional responses to various brands. Which term describes what May-Lee is doing?
◦ Spreading activation
◦ Chunking
◦ Advertising decay
◦ Scalar processing
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by Alygatorr01285 on Jun 4, 2019

kxciann

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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Alygatorr01285

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Reply #2 on: Jun 4, 2019
Thank you!


kxciann

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Reply #3 on: Jun 4, 2019
Always glad to help...


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