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Author Question: Both Justin and Craig are business majors and live in the same dorm, but Justin's room looks like a ... (Read 153 times)

deesands

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Question 1

When marketers define consumers by product usage they use the ________ rule.
◦ 20/80
◦ 70/30
◦ 30/70
◦ 80/20

Question 2

Both Justin and Craig are business majors and live in the same dorm, but Justin's room looks like a Cabela's showroom, with fishing trophies and lures on the wall and pictures of fishing trips across the study desk, while Craig's room features posters if his favorite musical group and stacks of CDs. The different between the two rooms reflects a difference in ________ between Justin and Craig.
◦ ego
◦ motivational aptitudes
◦ brand awareness
◦ lifestyle


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Marked as best answer by deesands on Jun 4, 2019

mbcrismon

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