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Author Question: Most messages merely present one or more positive attributes about a product or reasons to buy it. ... (Read 52 times)

hubes95

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Question 1

According to the two-factor theory, the net effect of being exposed repeatedly to the same message is a combination of ________.
◦ argument and counter-argument
◦ compliance and non-compliance
◦ affect and cognition
◦ learning and tedium

Question 2

Most messages merely present one or more positive attributes about a product or reasons to buy it. Which of the following best describes this approach to communicating a message?
◦ Refutational arguments
◦ Reporting bias
◦ Two-sided message
◦ Supportive arguments


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Marked as best answer by hubes95 on Jun 4, 2019

Ahnyah

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