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Author Question: Evaluative criteria are the dimensions used to judge the merits of competing options. (Read 109 times)

Marty

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Question 1

The first step in the consumer decision-making process is to conduct information search.
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Question 2

Evaluative criteria are the dimensions used to judge the merits of competing options.
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Marked as best answer by Marty on Jun 4, 2019

Amiracle

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Amiracle

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