Question 1
When a shopper visits a store like Best Buy to explore options for big-ticket items like TVs or appliances and then he or she finds a cheaper price for the specific model online, the shopper is engaging in ________.
◦ window shopping
◦ showrooming
◦ phableting
◦ browsing
Question 2
Online shoppers in general do not value this aspect of a Web site:
◦ The ability to touch the merchandise through better imagery, more product descriptions, and details.
◦ The ability to click on an item and add it to your cart without leaving the page you're on.
◦ The ability to separate product images on several pages to determine whether they look good together.
◦ The ability to click on an item to create a pop-up window with more details about the product, including price, size, colors, and inventory availability.