Question 1
Which of the following is a new kind of avoidance group that has grown in popularity through the Web?
◦ Consumer tribes
◦ Virtual worlds
◦ Anti-brand communities
◦ Virtual communities of consumption
Question 2
________ are frequently able to influence others' attitudes or behavior.
◦ Opinion leaders
◦ Environmental cues
◦ Anti-brand communities
◦ All of the above