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Author Question: A co-branding strategy was being utilized when the Taco Bell Chihuahua showed up in a commercial for ... (Read 114 times)

dmcintosh

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Question 1

George Katona is credited with creating the social class system still used in consumer behavior.
◦ true
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Question 2

A co-branding strategy was being utilized when the Taco Bell Chihuahua showed up in a commercial for Geico insurance.
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◦ false


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Marked as best answer by dmcintosh on Jun 4, 2019

Carissamariew

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