Author Question: When examining the analytic application of market basket analysis, which business question is not being asked? (Read 179 times)

armygirl · **on:** Aug 26, 2019

Question 1

What type of analytics answers questions like "what should I do?"
◦ predictive
◦ prescriptive
◦ business intelligence
◦ descriptive

Question 2

When examining the analytic application of market basket analysis, which business question is not being asked?
◦ Should I create a bundle from the same category or a different category line?
◦ What products should I combined to create a bundle offer?
◦ What customer is buying what product at what location?
◦ Should I combined products based on slow-moving and fast-moving characteristics?

mjbamaung · **Reply #1 on:** Aug 26, 2019

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