Author Question: How can hotels achieve product differentiation? What will be an ideal response? (Read 95 times)

abarnes · **on:** Sep 11, 2019

Question 1

Make a list of the kinds of leisure trip activities that you feel would appeal to venturer types and also to dependable types. Why did you choose these? How would you rank each activity in importance for each group?

What will be an ideal response?

Question 2

How can hotels achieve product differentiation?

What will be an ideal response?

lorealeza77 · **Reply #1 on:** Sep 11, 2019

Answer 1

Venturer types want action and lots of things to do. Thus, they will take up scuba diving, parasailing, cross-country skiing, rafting trips, and bicycling across New England with a friend in the fall. And they will hike remote regions in distant countries, take a trip down the Amazon with a guide but not part of a group, trek across the Antarctic or up Mt. McKinley, visit places where they don't speak the language, and be willing to try native foods that might look distasteful or somewhat nauseous to their more conservative friends. Dependables want more assurances and the comforts of home. Their preferences are to go to sunny beach places where they can sit on the sand and have a cool drink, Branson, Missouri, with its array of entertainment venues that often feature former top stars, theme parks, and sailing in the Caribbean with its warm waters and friendly villages. Centrics, as described, fit some place in between but lean to one side or the other. They like soft adventure, nice hotel rooms, good meals, and at least a moderate amount of support and help from travel providers when they travel.

Answer 2

Product differentiation enables a hotel to stand out from another in the minds of consumers. Changes in products can be made by packaging or advertising. The major sources of product differentiation are: a. differences in quality, amenities, or design, b) sales promotion activities, c) advertising, and d) location.