Author Question: Critique the Greek tourism product strategy. Which of their four tourism products is the most ... (Read 32 times)

Engineer · **on:** Sep 11, 2019

Question 1

It is often said that the sale begins when the customer says no. Explain.

What will be an ideal response?

Question 2

Critique the Greek tourism product strategy. Which of their four tourism products is the most competitive against other Mediterranean nations?

What will be an ideal response?

Liddy · **Reply #1 on:** Sep 11, 2019

Answer 1

Moving the customer from no to yes is the skill in selling. Objections are a natural part of any sales process. Often, objections are beneficial because they might represent buying signals.

Answer 2

The strategy does not rely enough on Greece's unique historical heritage and sites. Just relying on sun and sand is not enough. Lower-cost countries such as Turkey and Egypt will be competing with Greece due to lower labor costs and exchange rates relative to the Euro region.

Sea tourism has potential due to the strong Greek nautical tradition and the beautiful archipelago. In order to capitalize on this opportunity, the Greek tourism industry needs to build a modern infrastructure with safe and modern harbors and hospitality facilities.