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Author Question: Health clubs typically experience an increase in one-year memberships in January, but many new ... (Read 78 times)

imowrer

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Health clubs typically experience an increase in one-year memberships in January, but many new customers cancel their memberships before the end of the year. Which of the following is the best explanation for this behavior?


Some members receive utility from activities they believe are popular.


Some people fail to treat their membership fees as sunk costs.


Some people are overly optimistic about their future behavior.


Some health club members suffer minor injuries that prevent them from working out.



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Marked as best answer by imowrer on Oct 7, 2019

ryhom

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