Angela's Thesis Coaching Company (Scenario)Angela is finally ...

[vinney12]

Angela's Thesis Coaching Company (Scenario)
Angela is finally starting to feel more at ease with her business. Six months since the launch of her Ph.D. Thesis Masters she is starting to see revenues climb and her associates are producing great work–and more importantly, her customers are happy. Ph.D. Thesis Masters (PTM) provides coaching and research services for masters and Ph.D. students working on their theses. Angela discovered that many students need help with much of the grunt work of formatting, meeting deadlines, and doing secondary research of the existing literature.

Her associates are Ph.D. graduates who have successfully completed their theses and can now guide other students and help them with the related pressures and quality guidelines. Angela has worked out a formula where she charges student clients $75 per hour and pays her associates $45, leaving her with a $30 gross profit (or gross margin) for every hour of work completed. Her customers are happy and her associates are happy.


To get here, Angela had to do complete a number of research tasks herself, the majority of which had to do with the potential of the student market, competitors, and the viability of her associates model, as well as ongoing understanding of how her services need to evolve. This type of research is most likely ________.
◦ research and development
◦ qualitative research
◦ applied research
◦ curiosity-driven research
◦ focus group research

[Tabitha_2016]

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[nelaaney]

Angela's Thesis Coaching Company (Scenario)
Angela is finally starting to feel more at ease with her business. Six months since the launch of her Ph.D. Thesis Masters she is starting to see revenues climb and her associates are producing great work–and more importantly, her customers are happy. Ph.D. Thesis Masters (PTM) provides coaching and research services for masters and Ph.D. students working on their theses. Angela discovered that many students need help with much of the grunt work of formatting, meeting deadlines, and doing secondary research of the existing literature.

Her associates are Ph.D. graduates who have successfully completed their theses and can now guide other students and help them with the related pressures and quality guidelines. Angela has worked out a formula where she charges student clients $75 per hour and pays her associates $45, leaving her with a $30 gross profit (or gross margin) for every hour of work completed. Her customers are happy and her associates are happy.


When Angela was working on her ________ to determine the viability of her idea, she worked extra hard to clarify how much her services could be worth to a potential client, how the services would be appreciated, and how she would differentiate herself from the competition, in other words, her ________.
◦ business plan; market acceptance
◦ business plan; value proposition
◦ feasibility study; marketing plan
◦ feasibility study; value proposition
◦ feasibility study; public perception

[Alyson.hiatt@yahoo.com]

feasibility study; value proposition

[Chloeellawright]

Angela's Thesis Coaching Company (Scenario)
Angela is finally starting to feel more at ease with her business. Six months since the launch of her Ph.D. Thesis Masters she is starting to see revenues climb and her associates are producing great work–and more importantly, her customers are happy. Ph.D. Thesis Masters (PTM) provides coaching and research services for masters and Ph.D. students working on their theses. Angela discovered that many students need help with much of the grunt work of formatting, meeting deadlines, and doing secondary research of the existing literature.

Her associates are Ph.D. graduates who have successfully completed their theses and can now guide other students and help them with the related pressures and quality guidelines. Angela has worked out a formula where she charges student clients $75 per hour and pays her associates $45, leaving her with a $30 gross profit (or gross margin) for every hour of work completed. Her customers are happy and her associates are happy.


With approximately 10 associates serving the company's clients, Angela was challenged by the leadership duties she had to perform. Originally, she thought it would be easier because they were professionals who were working independently. But what she found was that it was a bit like doing what Max Depree says in the book–that good leadership is a lot like leading a ________.
◦ herd of cows
◦ flock of geese
◦ symphony orchestra
◦ rock band
◦ jazz ensemble

[nothere]

jazz ensemble

[craiczarry]

Angela's Thesis Coaching Company (Scenario)
Angela is finally starting to feel more at ease with her business. Six months since the launch of her Ph.D. Thesis Masters she is starting to see revenues climb and her associates are producing great work–and more importantly, her customers are happy. Ph.D. Thesis Masters (PTM) provides coaching and research services for masters and Ph.D. students working on their theses. Angela discovered that many students need help with much of the grunt work of formatting, meeting deadlines, and doing secondary research of the existing literature.

Her associates are Ph.D. graduates who have successfully completed their theses and can now guide other students and help them with the related pressures and quality guidelines. Angela has worked out a formula where she charges student clients $75 per hour and pays her associates $45, leaving her with a $30 gross profit (or gross margin) for every hour of work completed. Her customers are happy and her associates are happy.


As she is six months into the business, Angela has noticed that there are three important things she seems to keep thinking about on a continual basis, all of which are related to managing growth. They are ________, ________, and ________.
◦ finding capital; strengthening the organizational culture; managing stress
◦ leading people (associates); finding capital; managing her finances
◦ managing stress; finding people (associates); managing her finances
◦ managing personal time; managing the competition; managing stress
◦ finding capital; finding people (associates); strengthening the organizational culture

[dreamfighter72]

finding capital; finding people (associates); strengthening the organizational culture

[nmorano1]

Angela's Thesis Coaching Company (Scenario)
Angela is finally starting to feel more at ease with her business. Six months since the launch of her Ph.D. Thesis Masters she is starting to see revenues climb and her associates are producing great work–and more importantly, her customers are happy. Ph.D. Thesis Masters (PTM) provides coaching and research services for masters and Ph.D. students working on their theses. Angela discovered that many students need help with much of the grunt work of formatting, meeting deadlines, and doing secondary research of the existing literature.

Her associates are Ph.D. graduates who have successfully completed their theses and can now guide other students and help them with the related pressures and quality guidelines. Angela has worked out a formula where she charges student clients $75 per hour and pays her associates $45, leaving her with a $30 gross profit (or gross margin) for every hour of work completed. Her customers are happy and her associates are happy.


When she started the company, Angela wanted to be sure she could develop a loyal team of skilled thesis coaches and researchers. Without them being full-time employees, this can be difficult since she cannot guarantee them the hours they want. However, Angela was great at ________, getting them to join her team, by offering them a higher hourly rate and the freedom to work with other research companies. To ensure ________ in the long run, she offered them a potential partnership in the overall business–and this was attractive to some of her associates.
◦ recruitment; retention
◦ selling; confidentiality
◦ recruitment; confidentiality
◦ retention; recruitment
◦ building the story; compliance

[bhavsar]

recruitment; retention