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Author Question: Nike produces only a small portion of its output in China, but when the firm refers to China as a ... (Read 87 times)

RODY.ELKHALIL

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on: Dec 2, 2019
Nike produces only a small portion of its output in China, but when the firm refers to China as a "two-billion-foot market," it is referring to the fact that:
◦ China can develop its own shoe market.
◦ China is a potential future market.
◦ the Chinese shoe market is very competitive.
◦ the Chinese do not wear shoes.
◦ it will take a long time for China to develop future market.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by RODY.ELKHALIL on Dec 2, 2019

ms_sulzle

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Reply #1 on: Dec 2, 2019
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RODY.ELKHALIL

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Reply 2 on: Dec 2, 2019
Thanks for the timely response, appreciate it

raili21

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Reply 3 on: Yesterday
:D TYSM

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