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Author Question: In China, Dell had to find a meaningful interpretation of "direct sales." A literal translation ... (Read 145 times)

clippers!

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on: Dec 2, 2019
In China, Dell had to find a meaningful interpretation of "direct sales." A literal translation results in zhi xiao which is the Chinese term for "illegal pyramid marketing schemes." To counteract the negative connotation, Dell's sales representatives began using the phrase zhi xiao ding gou, which translates as:
◦ direct shipping.
◦ pyramid orders.
◦ pyramid scheme.
◦ direct orders.
◦ direct marketing.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by clippers! on Dec 2, 2019

Briannahope

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Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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clippers!

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Reply 2 on: Dec 2, 2019
Excellent

Joy Chen

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Reply 3 on: Yesterday
:D TYSM

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