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Author Question: To speed adoption of a new product, the marketing team should: (Read 67 times)

imowrer

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To speed adoption of a new product, the marketing team should:
◦ discourage limited use on a "trial" basis.
◦ ensure that features and benefits can be communicated or demonstrated.
◦ rely heavily on word-of-mouth marketing.
◦ design the maximum amount of complexity into the product.
◦ attempt to make a clean break with existing customer values.


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Marked as best answer by imowrer on Dec 2, 2019

wshriver

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imowrer

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Reply 2 on: Dec 2, 2019
Thanks for the timely response, appreciate it


TheNamesImani

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Reply 3 on: Yesterday
Wow, this really help

 

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