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Author Question: For consumer products, qualitative research is especially well suited to: (Read 58 times)

schs14

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For consumer products, qualitative research is especially well suited to:
◦ describe the cultural context of consumer behavior.
◦ identify what people really feel.
◦ identify core brand equity.
◦ get close to the consumer.
◦ all of the above


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Marked as best answer by schs14 on Dec 2, 2019

b614102004

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schs14

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Reply 2 on: Dec 2, 2019
YES! Correct, THANKS for helping me on my review


tandmlomax84

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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