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Author Question: The Swatch Group markets watches in all price ranges, from the Swatch brand at the low end to luxury ... (Read 37 times)

Metfan725

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on: Dec 2, 2019
The Swatch Group markets watches in all price ranges, from the Swatch brand at the low end to luxury brands such as Longines, Blancpain, and Breguet. Which target market strategy does this illustrate?
◦ differentiated global marketing
◦ standardized global marketing
◦ concentrated global marketing
◦ psychographic global marketing
◦ none of the above
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by Metfan725 on Dec 2, 2019

amandanbreshears

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Reply #1 on: Dec 2, 2019
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Hadia Malik

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Reply #2 on: Aug 4, 2020
Thank you


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