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Author Question: Global marketers must understand the importance of visual aesthetics embodied in the color or shape ... (Read 170 times)

biggirl4568

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on: Dec 2, 2019
Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product, label, or package. Which of the following statements is not true regarding the use of color in selected countries?
◦ Packaging aesthetics are particularly important to the Japanese.
◦ The red Marlboro color had to be changed in some Asian countries.
◦ Chinese consider the red color to be lucky.
◦ Yellow color on Caterpillar's earthmoving equipment is acceptable worldwide.
◦ White color is associated with death and bad luck in some Asian countries.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by biggirl4568 on Dec 2, 2019

scikid

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Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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biggirl4568

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Reply 2 on: Dec 2, 2019
Great answer, keep it coming :)

helenmarkerine

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Reply 3 on: Yesterday
Excellent

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