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Author Question: Luxury good marketers found a new way to combat gray market imports into the United States. In March ... (Read 89 times)

student77

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on: Dec 2, 2019
Luxury good marketers found a new way to combat gray market imports into the United States. In March 1995, the U.S. Supreme Court let stand an appeals court ruling prohibiting a discount drugstore chain from selling Givenchy perfume without permission. The distinctive packaging of the perfume is also protected by the U.S. Copyright law. The ruling implies that:
◦ Givenchy can only be sold in copyrighted packages.
◦ gray marketers will be able to market with authorization.
◦ Costco and Walmart will be able to sell Givenchy with authorization.
◦ Costco and Walmart will no longer be able to sell Givenchy.
◦ discount drugstores cannot market a product resembling Givenchy's perfumes.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by student77 on Dec 2, 2019

AngeliqueG

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Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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student77

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Reply 2 on: Dec 2, 2019
:D TYSM

kusterl

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Reply 3 on: Yesterday
Gracias!

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