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Author Question: Which of the following is not characteristic of direct marketing? (Read 53 times)

debasdf

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on: Dec 2, 2019
Which of the following is not characteristic of direct marketing?
◦ Direct response advertising is used.
◦ A marketer relinquishes control of product when it is turned over to channel intermediaries.
◦ Repetition is used in individual advertisements.
◦ The customer experiences high perceived risk.
◦ Advertising serves to generate an immediate inquiry or purchase.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by debasdf on Dec 2, 2019

Dunkey

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Reply #1 on: Dec 2, 2019
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debasdf

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Reply 2 on: Dec 2, 2019
Wow, this really help

lkanara2

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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