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Author Question: Interactive television (ITV) allows viewers to see the ad in its entirety by pressing a remote ... (Read 29 times)

littleanan

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on: Dec 2, 2019
Interactive television (ITV) allows viewers to see the ad in its entirety by pressing a remote button; to order products from home-shopping channels; or choose different camera angles, such as in sports events. Comments by James Pennefather, brand manager for Smirnoff, UK, based on comparison of traditional TV ads to ITV features included all of the following except:
◦ "it needs further testing."
◦ "it is a lot more unproven."
◦ "it is a calculated risk."
◦ "it may or may not succeed."
◦ "it allows viewers to interact with programming."
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by littleanan on Dec 2, 2019

mochi09

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Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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littleanan

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Reply 2 on: Dec 2, 2019
Wow, this really help

AngeliqueG

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Reply 3 on: Yesterday
Excellent

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