Question 1
Starbucks Coffee's use of geocoded demographic and consumer data in site selection decisions is an example of the use of a Geographic Information System, or GIS.
◦ true
◦ false
Question 2
FedEx chose Memphis, Tennessee, as its U.S. hub because
◦ it needed a means to reach cities to which it did not have direct flights.
◦ the airport has relatively few hours of bad weather closures.
◦ the firm believed that a hub system was superior to traditional city-to-city flight scheduling.
◦ the city is in the centre of the U.S., geographically.
◦ All of the above are true.