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Author Question: A clothing chain is considering two different locations for a new retail outlet. The organization ... (Read 244 times)

MGLQZ

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A clothing chain is considering two different locations for a new retail outlet. The organization has identified the four factors listed in the following table as the basis for evaluation, and has assigned weights as shown on the right side of this table. The manager has rated each location on each factor, on a 100-point basis (higher scores are better), as shown in the right-hand table.

a. Calculate the composite score for each alternative location.
b. Which site should be chosen?
c. Are you concerned about the sensitivity and subjectivity of this solution? Comment.

FactorFactor DescriptionWeight
1Average community income.40
2Community growth potential.25
3Availability of public transportation.15
4Labour cost.20

BarclayChester
7570
6080
4590
8060


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Marked as best answer by MGLQZ on Dec 3, 2019

potomatos

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MGLQZ

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Reply 2 on: Dec 3, 2019
YES! Correct, THANKS for helping me on my review


robbielu01

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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