Author Question: Yield management is most likely to be used in which one of the following situations? (Read 130 times)

Melani1276 · **on:** Dec 3, 2019

Question 1

Which of these is not a characteristic that makes yield management attractive to organizations that have perishable inventory?
◦ capacity is easily changed
◦ variable costs are low and fixed costs are high
◦ demand fluctuates
◦ service can be sold in advance of consumption
◦ demand can be segmented

Question 2

Yield management is most likely to be used in which one of the following situations?
◦ a dental clinic that wants to fill its appointment book
◦ a firm with a good counterseasonal product mix
◦ a shipping company that can change its fleet size easily
◦ an airline attempting to fill "perishable" seats at maximum revenue
◦ a fast food restaurant with wide demand fluctuations during the day

kaillie · **Reply #1 on:** Dec 3, 2019

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