Question 1
An Oracle Corporation study concludes that ultimately there are only two things that can give a company long-term, sustainable advantage in the marketplace:
◦ a company's culture and the relationships it fosters with customers.
◦ good working conditions and generous pay.
◦ lowest prices and location.
◦ best value and highest quality of products.
Question 2
A typical company will lose 10 to 30% of its customers over what period of time?
◦ about ten years
◦ each year
◦ every 5 years
◦ during the life of the company