Author Question: People in an organization who are responsible for articulating a value proposition are: (Read 86 times)

tiffannnnyyyyyy · **on:** Mar 30, 2020

Question 1

When customers are in the "zone of indifference" they:
◦ feel they are being treated unfairly or differently from others.
◦ are not feeling any particular dissatisfaction.
◦ may be generally satisfied but not necessarily motivated to become loyal customers.
◦ Both B and C are correct.

Question 2

People in an organization who are responsible for articulating a value proposition are:
◦ middle managers.
◦ top leaders (owners or executives).
◦ employees at all levels.
◦ Both A and B.

ju · **Reply #1 on:** Mar 30, 2020

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