Question 1
Future communication options allow greater customization by such things as:
◦ increasing the frequency of messages sent to customers.
◦ broadcasting in cable TV.
◦ being interactive, two-way information sharing.
◦ All of the above.
Question 2
The Hertz Car Rental "#1 Gold Club" is an example of:
◦ not effectively adapting to fairness expectations.
◦ lack of transparency since not all customers get treated well.
◦ a program targeting the loyalty of its frequent renters.
◦ an appeal to greed.