Which of the following statements regarding mass customization is TRUE?
◦ A key to being a successful mass customizer is being able to anticipate consumer demands and starting production as early as possible.
◦ Quality is a more important organizational attribute than flexibility if a firm adopts a mass customization approach.
◦ Costs of inventory and transportation often determine the extent that a manufacturer uses mass customization.
◦ Services may not be produced using a mass customization strategy.