Dylan
Dylan is using his phone to text his friend some information about a party that they're supposed to go to that evening. The address is 1812 Lakeshore Drive. Dylan remembers this address easily because it reminds him of his favourite piece of classical music: Tchaikovsky's 1812 Overture. In fact, he hums his favourite part of that piece as he's texting the address. Dylan is very engrossed in the task and doesn't notice most of the noise around him in the coffee shop. He hears his name called, however, and looks up to see a girl he knows walking toward him. He can't remember her name, even though he knows he should know it. She asks him what he's got planned for the evening, and he tells her about the party. She cringes and says that she had been invited to the party as well, but had totally forgotten about it. Just then, Dylan remembers that her name is Mitzy. He remembers because when he met her, he thought she was a little ditzy and thought it was funny that her name rhymed with her demeanour!
Why is Dylan able to remember Mitzy's name after a while?
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Phonemic encoding is more durable than other forms of encoding.◦
Her behaviour provided an appropriate retrieval cue.◦
Pseudoforgetting is temporary.◦
Retrieval becomes more likely with the passage of time.
Phone charging
The main avenue to the upward social mobility reviewed in the text has been higher education.
Comparing Traditional and Industrialized (and Information) Societies
The Food Label Provides Valuable Consumer Information Manufacturers must adhere to strict labeling
Text and drive