Question 1
A man who believes that "women just don't make good leaders" may dwell on his female supervisor's mistakes and quickly forget about her achievements. Which concept is illustrated by this scenario?
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defensive attribution◦
bystander effect◦
bias in attribution◦
fundamental attribution errorQuestion 2
A marketing firm has been hired to develop new advertisements for a campaign to persuade people to drive more carefully. The firm is considering two different television commercials. One commercial shows graphic accidents and statements from actual accident victims; the other shows controlled collisions with plastic crash dummies. Based on the research into factors that influence persuasion, what should you predict?
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Both commercials should arouse equivalent levels of fear, and therefore neither commercial will be effective.◦
The commercial with the graphic accidents will arouse more fear, and therefore be more effective.◦
The commercial with the plastic crash dummies will arouse less fear, and therefore be more effective.◦
The commercial with the plastic crash dummies will arouse more fear, and therefore be more effective.
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