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Author Question: A marketing firm has been hired to develop new advertisements for a campaign to persuade people to ... (Read 122 times)

rl

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Question 1

A man who believes that "women just don't make good leaders" may dwell on his female supervisor's mistakes and quickly forget about her achievements. Which concept is illustrated by this scenario?

defensive attribution
bystander effect
bias in attribution
fundamental attribution error

Question 2

A marketing firm has been hired to develop new advertisements for a campaign to persuade people to drive more carefully. The firm is considering two different television commercials. One commercial shows graphic accidents and statements from actual accident victims; the other shows controlled collisions with plastic crash dummies. Based on the research into factors that influence persuasion, what should you predict?

Both commercials should arouse equivalent levels of fear, and therefore neither commercial will be effective.
The commercial with the graphic accidents will arouse more fear, and therefore be more effective.
The commercial with the plastic crash dummies will arouse less fear, and therefore be more effective.
The commercial with the plastic crash dummies will arouse more fear, and therefore be more effective.


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Marked as best answer by rl on Oct 8, 2020

smrerig

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rl

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Reply 2 on: Oct 8, 2020
Excellent


triiciiaa

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Reply 3 on: Yesterday
Gracias!

 

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