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Author Question: A marketing firm has been hired to develop new advertisements for a campaign to persuade people to ... (Read 109 times)

rl

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on: Oct 8, 2020

Question 1

A man who believes that "women just don't make good leaders" may dwell on his female supervisor's mistakes and quickly forget about her achievements. Which concept is illustrated by this scenario?

◦ defensive attribution
◦ bystander effect
◦ bias in attribution
◦ fundamental attribution error

Question 2

A marketing firm has been hired to develop new advertisements for a campaign to persuade people to drive more carefully. The firm is considering two different television commercials. One commercial shows graphic accidents and statements from actual accident victims; the other shows controlled collisions with plastic crash dummies. Based on the research into factors that influence persuasion, what should you predict?

◦ Both commercials should arouse equivalent levels of fear, and therefore neither commercial will be effective.
◦ The commercial with the graphic accidents will arouse more fear, and therefore be more effective.
◦ The commercial with the plastic crash dummies will arouse less fear, and therefore be more effective.
◦ The commercial with the plastic crash dummies will arouse more fear, and therefore be more effective.
Psychology: Themes and Variations ¦ Weiten, McCann ¦ 5th Edition
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Marked as best answer by rl on Oct 8, 2020

smrerig

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Reply #1 on: Oct 8, 2020
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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rl

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Reply 2 on: Oct 8, 2020
YES! Correct, THANKS for helping me on my review

softEldritch

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Reply 3 on: Yesterday
Excellent

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