Question 1
Brogj Inc. is a cosmetics manufacturer based in California, United States. The firm varies its products to suit the different conditions abroad. Brogj is an example of a ________.
◦ multidomestic industry
◦ regional industry
◦ global industry
◦ globally integrated industry
Question 2
CEO Hiring Interview (Scenario)
The Ace Children's Clothing Company is a mature MNE that has been manufacturing and selling children's clothing in Ace stores around the world for 30 years. Ace has seen a downturn in global sales recently due to trendy adult clothing companies branching out into children's clothing. The Ace board of directors is interviewing candidates to replace the outgoing CEO. The board wants a CEO who will take Ace into the future and pull customers back into Ace stores. Two candidates are being interviewed for the position: Dan Elizarde and Tanya Carson. Tanya and Dan have comparable executive experience with retail clothing companies. Therefore, the board will be basing its final decision on visionary leadership skills.
Which of the following characteristics should the winning candidate most likely possess if Ace executives desire a CEO with a global mind-set?
◦ open-minded about diversity
◦ subjective ethical standards
◦ fluency in two languages
◦ proponent of cultural imperialism
Apple Clothing
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