All You Cosmetics (Scenario)
Executives of All You Cosmetics Company, a Canadian company, have hired a consulting firm, Brown and Associates, to identify foreign markets that might be appropriate for internationalization. Brown consultants have been working for two weeks with All You managers to identify the best foreign markets for the Canadian cosmetics company, which specializes in organic cosmetics and skin care products. So far, Brown consultants have narrowed down the list of countries to fifteen. However, the consultants need to eliminate unattractive markets and reduce the list to five nations, which will then be researched more closely.
Which of the following factors should most likely be considered by Brown consultants as they screen countries for All You Cosmetics?
◦ Which markets have the highest number of skin cancer cases among women?
◦ In which markets are women the primary breadwinners for their families?
◦ Which markets have the highest number of environmentally friendly corporations?
◦ In which markets are organic cosmetics and skin care products currently unavailable?
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