Happy Pet Internationalization (Scenario)
Based in California, the Happy Pet Corporation has 45 pet supply stores across the United States. Given the firm's success in the U.S. market, Happy Pet managers are considering internationalizing their operations to the EU. The market research conducted by the company identified several established pet product manufacturing companies. Beth Schultz, the founder and CEO of Happy Pet, has expressed concerns about expanding the firm's operations into the EU. She believes internationalizing in the EU is not profitable because of the presence of these established competitors. However, Edward O'Neal, the COO of Happy Pet, believes the corporation is ready for the next step. Happy Pet executives and managers have gathered to discuss their organization's readiness to internationalize.
Which of the following questions would be more important for Happy Pet executives to evaluate when determining the firm's readiness to internationalize?
◦ What does Happy Pet hope to gain from internationalizing its operations?
◦ How are the domestic sales figures of Happy Pet's competitors?
◦ What product pricing strategies should Happy Pet adopt?
◦ Where would be the best location for a Happy Pet product distribution center?
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