Flash City Inc. manufactures small flash drives and is considering raising the price by 75 cents a unit for the coming year. With a 75-cent price increase, demand is expected to fall by 7,000 units.
Demand | 78,000 units | 71,000 units |
Incremental cost per unit | $6.80 | $6.80 |
Would you recommend the 75-cent price increase?
◦ No, because demand decreased.
◦ No, because the selling price increases.
◦ Yes, because contribution margin per unit increases.
◦ Yes, because operating profits increase.